Early to Mid Stage technology companies have special needs in obtaining, validating, defending, and extending their technology and their market potential & position.
There are major opportunities for growth and success; however, certain factors have to be carefully considered to achieve this.
Validation of the technology in the marketplace
Caution regarding execution of mergers
“Technology fatigue” in some investment sectors causing reticence to invest in new companies
Extending selling cycles
Demonstrating growing commercial traction
Strong leadership with a willingness to enlarge the company’s team
Downsizing, protection of existing investments, and resulting VC and PEG caution for new investments
Cross collaboration and stratification among younger companies (one company makes, another integrates, a third distributes, a fourth provides after-sale services)
Planning “go-to-market” ramp up programs
Smaller budgets for new technology equipment, software, and services
Increased globalization leading to more rapid development of competition
Proven experience in growing a business