Special Challenges for Technology Companies

November 2019 Special Challenges for Technology Companies

Some TCG Clients are early to mid-stage technology companies. They have special needs in obtaining, validating, defending, and extending their technology and their market potential & position. Today, there are major opportunities for growth and success; however, certain factors have to be carefully considered to achieve this:

  • Validation of the technology in the marketplace
  • Demonstrating growing commercial traction
  • Planning "go-to-market" ramp up programs
  • Extending selling cycles
  • Strong leadership with a willingness to enlarge the company's team
  • Proven experience in growing a business
  • Caution regarding execution of mergers
  • Increased globalization leading to more rapid development of competition
  • "Technology fatigue" in some investment sectors causing reticence to invest in new products, applications and service companies
  • Cross collaboration and stratification among younger companies (one company makes, another integrates, a third distributes, a fourth provides after-sale services)
  • Smaller budgets for new technology equipment, software, and services
  • Downsizing, protection of existing investments, and resulting VC and PEG caution for new investments