Special Challenges for Technology Companies

Some of TCG's clients are early to mid-stage technology based firms. These companies have special needs, notably obtaining, validating, defending, or extending their current market position. Today, there are major opportunities for growth and success, however, certain factors have to be carefully considered to achieve this:

• Validation of the technology in the marketplace
• Planning “go-to-market” ramp up programs
• Extending selling cycles
• Strong leadership with a willingness to enlarge the company's team
• Proven experience in growing a business
• Caution regarding execution of mergers
• Increased globalization leading to more rapid development of competition
• "Technology fatigue" in some investment sectors causing reticence to invest in new products, applications and service companies
• Cross collaboration and stratification among younger companies (one company makes, another integrates, a third distributes, a fourth provides after-sale services)
• Smaller budgets for new technology equipment, software, and services
• Downsizing, protection of existing investments, and resulting VC and PEG caution for new investments